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Does Your Copy Look "fake" To The Search Engines?
Does Your Copy Look "Fake" To the Search Engines?
by: Karon Thackston From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting. Supposed formulas, saturation levels, and other mysterious concoctions have been developed to help us outsmart the engines. However, what we should have been doing all along was writing for the visitor first and the engines second. Why? Because creating a site that's loved by visitors is a prime factor in linking, ranking, and marketing as a whole. As the engines make great strides with more personalized and efficient searches (such as semantic search) natural search engine optimization writing is even more important. Rather than just indexing the copy on your site, engines are learning to "understand" what a page is about. The ironic thing is, as the search engines get more complex the "formula" for SEO copywriting is actually getting more simple. Write Naturally In the future, search engines will be looking for Web pages that reflect a natural tone with the copy. Is it obvious that keyphrases are being shoved in wherever possible? Does every headline/sub-head, image tag, and comment tag have a keyphrase included? Does the copy sound fake, unnatural, and stiff? If so, then spiders and bots will recognize it and possibly flag it as something to be wary of. Take a look at this lovely piece of copy I found while surfing just the other day. (I've replaced the keyphrases used in the original copy with the word "wherever" so as not to embarrass the site owner.) Wherever Holiday Rentals Holiday rentals in Wherever for holidays in Wherever Wherever directly from the owners. Rent a holiday villa in Wherever or perhaps a 2-6 bedroom apartment in Wherever. Wherever vacation rentals for holidays in Wherever are easily located by searching the Wherever Holiday website. Wherever offer holiday apartments in Wherever and holiday villas. Find accommodation in Wherever by clicking on the Wherever map or the active links. You will then see holiday rental apartments, villas and townhouses in stunning Wherever accommodation. Let's suppose someone walked into your travel agency and asked for help. You would most likely ask what they were looking for. They would reply, "Holiday rentals in Wherever. What can you show me?"
Beirut February Promotions 2012: Book Lancaster Suites Hotel Raouche from 170 US$
Lebanon Hotels promotions 2012 – Lancaster Suites Hotel – Raouche, Beirut
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Promotion valid till 29 February 2012
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For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Lebanon Hotels promotions: Book Lancaster Hotel Raouche from 158 US$
Beirut February Promotions 2012 – Lancaster Hotel – Raouche, Beirut
Beirut Lebanon weekend holidays from 158 US$
Enjoy Lebanon Winter Promotion Hotels Hot Offers
Stay 03 Pay 02
Deluxe Single Room at 158 US$
Deluxe Double Room at 178 US$
Benefits & Conditions:
- Complimentary Buffet Breakfast
- Additional Night Supplement is at 125 US$ per room per night
Promotion valid till 29 February 2012
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For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
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Beirut February Promotions 2012 – Coral Suites Hotel – Hamra, Beirut
Beirut Lebanon weekend holidays from 115 US$
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Deluxe Single Room at 115 US$
Deluxe Double Room at 135 US$
Superior Single at 135 US$
Superior Double at 152 US$
Benefits & Conditions:
- Complimentary Buffet Breakfast
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Promotion valid till end of February 2012
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For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
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Maameltein Hotels Best Rates – Reston Hotel – Maameltein, Haret Sakher
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Jounieh Hotels Best Prices – Reston Hotel – (Maameltein)
Jounieh Lebanon weekend holidays from 95 US$
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Reston Hotel Lebanon is a 4 stars hotel very comfortably decorated first class hotel. The hotel is located in Jounieh before the téléférique (22 km north of Beirut) overlooking the beautiful bay of Jounieh directly across the sea front, located on the coastal seaway road at exactly 5 minutes from the only gambling place in Lebanon the famous “Casino du Liban". Reston Hotel Lebanon is 10 min walks from the center of Jounieh where you can find stores and night clubs.
For lovers of winter sports, Reston Hotel is 30 minutes from the slopes. Reston Hotel is near the different historic sites and natural landscapes in Lebanon as Byblos, Baalbeck, Beiteddine, Jeita Grotto
From 1st January 2012 until 30 of June 2012
Deluxe single at US$ 95
Deluxe Double at US$ 105
Triple Room at US$ 130
Junior Suite at US$ 125
Junior Suite with Jacuzzi at US$ 130
Executive Suite at US$ 175
Above rates are net of all taxes & service charge on Room Only
For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Dubai Office: + 971 4 286 8759
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Beit Mery Apartments Best rate 2012 – Wakim Hotel Apartment –Furnished Apartments – Beit Mery
Beit Mery Lebanon weekend holidays from 80US$
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Situated in Beit Mery,a short drive from Beirut,
Hotel Wakim boasts amazing views of both the sea and surrounding mountains.
Rooms come with
• Free WiFi internet
• LCD TV
• Heating – Air Conditioning
• Fully furnished kitchen
• Wonderful views of either the Mediterranean or surrounding mountains
• Catering services (charged extra)
• Direct dial phone
From 1st October 2011 until 31st of May 2012
Standard Double at US$ 80
Superior Double at US$ 88
One Bedroom Apartment at US$ 105
Two Bedroom Apartment at US$ 160
From 1st June 2012 until 30st of September 2012
Standard Double at US$ 80
Superior Double at US$ 90
One Bedroom Apartment at US$ 115
Two Bedroom Apartment at US$ 180
Above rates are net of all taxes & service charge on Bed Only
Airport can be arranged for 02 Pax @ 42 $ per way by Private Deluxe Car
Hurry Book Wakim Hotel Broumana now !
For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Dubai Office: + 971 4 286 8759
Lebanon Hotels promotions: Book Le Commodore Hotel from 135 US$
Beirut January / February Promotions 2012 – Le Commodore Hotel, Beirut
Beirut Lebanon weekend holidays from 135 US$
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Single Deluxe Room at 135 US$
Double Deluxe Room at 150 US$
Business Suite at 215 US$
Benefits & Conditions:
-Complimentary Buffet Breakfast
- Complimentary 24/24 in room Internet Access
- Complimentary in room coffee and tea facilities
Promotion valid from 16 January Till 29 February 2012
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For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Lebanon Hotels promotions: Book Arjaan by Rotana Hotel from 145 US$
Beirut January Promotions 2012 – Arjaan by Rotana Hotel, Beirut
Beirut Lebanon weekend holidays from 145 US$
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Classic Room Single at 145 US$
Classic Room Double at 170 US$
Classic Suite Single at 195 US$
Classic Suite Double at 215 US$
Benefits & Conditions:
-Complimentary Buffet Breakfast
Promotion valid Till 31 march 2012
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For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Lebanon Hotels promotions: Book Golden Tulip Galleria Hotel from 125 US$
Beirut January and February Promotions 2012 – Golden Tulip Galleria Hotel, Beirut
Beirut Lebanon weekend holidays from 125 US$
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Single Room at 125 US$
Double Room at 135 US$
Benefits & Conditions:
-Complimentary Breakfast
Promotion valid from 04 January till 29 February 2012
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For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Would you honestly take off on the spiel above? Can you see yourself talking to a real client face-to-face and saying, "We offer Wherever in Wherever and can find you many apartments, villas, and houses in Wherever"? I don't think so. Tips for Writing In Natural Language 1) Vary your keywords/phrases. For example, if a keyphrase you particularly want to target is "14k gold jewelry" consider also using keyphrases like "14k gold watches" or "gold wedding bands" or others along those lines. This will give you a variety of phrases within your copy. 2) Read it out loud. When you read your copy out loud you'll get a better sense of whether it sounds unnatural. If you wouldn't say, "We make 14k gold jewelry and have made 14k gold jewelry for 10 years. If you need 14k gold jewelry just view our catalog" out loud, then don't put it in your copy, either. 3) Break up keyphrases. As searchers get more knowledgeable about finding what they want in the engines, they use longer and longer search queries some of which just don't make any sense. For instance, I recently had to use the phrase "real estate Pittsburg downtown" when writing a page of SEO copy. Since this search string was not easily worked in as that exact phrase, I broke it up. One sentence I used it in said: "When looking for commercial real estate in Pittsburg check the downtown listings first for exceptional locations and prices." The words are still in the same order with minor breaks in between. When you can't use a phrase "as is" this is a very viable alternative. Keep in mind the direction search engine optimization is taking. The closer you can get to writing in natural language, the better off you'll be. It only makes sense to create a site now that will last through the long haul. Especially when that site will have a better chance of favorably appealing to the engines and your visitors. by Karon Thackston © 2004
http://www.copywritingcourse.com/keyword
About The Author
Karon is author of “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy).” Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. http://www.copywritingcourse.com/keyword IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX: Karon is author of “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy).” Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language with this insightful e-report.
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