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Does Your Copy Look "fake" To The Search Engines?
Does Your Copy Look "Fake" To the Search Engines?
by: Karon Thackston From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting. Supposed formulas, saturation levels, and other mysterious concoctions have been developed to help us outsmart the engines. However, what we should have been doing all along was writing for the visitor first and the engines second. Why? Because creating a site that's loved by visitors is a prime factor in linking, ranking, and marketing as a whole. As the engines make great strides with more personalized and efficient searches (such as semantic search) natural search engine optimization writing is even more important. Rather than just indexing the copy on your site, engines are learning to "understand" what a page is about. The ironic thing is, as the search engines get more complex the "formula" for SEO copywriting is actually getting more simple. Write Naturally In the future, search engines will be looking for Web pages that reflect a natural tone with the copy. Is it obvious that keyphrases are being shoved in wherever possible? Does every headline/sub-head, image tag, and comment tag have a keyphrase included? Does the copy sound fake, unnatural, and stiff? If so, then spiders and bots will recognize it and possibly flag it as something to be wary of. Take a look at this lovely piece of copy I found while surfing just the other day. (I've replaced the keyphrases used in the original copy with the word "wherever" so as not to embarrass the site owner.) Wherever Holiday Rentals Holiday rentals in Wherever for holidays in Wherever Wherever directly from the owners. Rent a holiday villa in Wherever or perhaps a 2-6 bedroom apartment in Wherever. Wherever vacation rentals for holidays in Wherever are easily located by searching the Wherever Holiday website. Wherever offer holiday apartments in Wherever and holiday villas. Find accommodation in Wherever by clicking on the Wherever map or the active links. You will then see holiday rental apartments, villas and townhouses in stunning Wherever accommodation. Let's suppose someone walked into your travel agency and asked for help. You would most likely ask what they were looking for. They would reply, "Holiday rentals in Wherever. What can you show me?"
Lebanon Furnished Apartments Hot offers 2012: Book Plaza Suite Hotel Beirut from 165 US$
Verdun Furnished Apartment Best Rates – Plaza Suite Hotel – Lebanon
Enjoy Lebanon Fall /Spring / Summer Furnished Apartment Hot Deals
Beirut Furnished Apartment Best Prices – Plaza Suite Hotel – Verdun - Lebanon
Verdun Lebanon weekend holidays from 165 US$
Located in Verdun Plaza Mall, this 4-star hotel offers air-conditioned rooms with free Wi-Fi and a satellite TV. It is 15 minutes’ drive from Beirut’s city centre.
Each of Plaza Suites’ well-furnished rooms comes with heating and is accessible by elevator. Some rooms offer kitchens with a separate dining area. Toiletries and hairdryer are in the en suite bathrooms.
A variety of stores and a spa are in Verdun Plaza Mall. Restaurants and nightclubs are within walking distance of Plaza Hotel.
The 24-hour staff provides room service and luggage storage. A laundry service can be arranged on request. Plaza Suites Hotel is about 8 km Beirut International Airport
Low Season:
From 03 January 2012 till 19 June 2012
From 10 October 2012 till 22 December 2012
Junior Suite at US$ 165
Executive Suite at US$ 235
Diplomatic Suite at US$ 465
Royal Suite at US$ 600
High Season:
From 20 June 2012 till 30 September 2012
Junior Suite at US$ 235
Executive Suite at US$ 365
Diplomatic Suite at US$ 610
Royal Suite at US$ 825
Above rates are net of all taxes & service charge on Bed Only
Hurry Book Plaza Suite Hotel Now!
For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Dubai Office: + 971 4 286 8759
Lebanon Furnished Apartments Hot offers 2012: Book Takaya Suite Hotel Beirut from 122 US$
Verdun Furnished Apartment Best Rates – Takaya Suite Hotel – Lebanon
Enjoy Lebanon Fall /Spring / Summer Furnished Apartment Hot Deals
Beirut Furnished Apartment Best Prices – Takaya Suite Hotel – Ain El Tineh - Lebanon
Ain El Tineh Lebanon weekend holidays from 122 US$
Featuring a rooftop pool overlooking the Mediterranean Sea and Beirut’s great skyline, Takaya Hotel offers a health centre and an on-site restaurant. Ramlet Al-Bayda Beach is a 10-minute walk away.
All rooms offer a homely, soft-toned décor and whitewashed wooden panelling. Floor-to-ceiling windows provide plenty of natural light and panoramic city or sea views.
Guests at Takaya Suites Hotel can make use of the gym, or relax in the on-site sauna and hot tube. The hotel’s roof terrace with loungers offers the chance to enjoy a sunbath.
The hotel’s restaurant serves a fine selection of Lebanese and international dishes and the its cosy bar provides drinks and free Wi-Fi.
The elegant Verdun shopping mall is just 400 m from Hotel Takaya. Lively Hamra Street is 10 minutes by car away and free private parking is provided.
Low Season:
From 03 January 2012 till 14 June 2012
From 01 August 2012 till 31 August 2012
From 16 September 2012 till 25 October 2012
From 04 November 2012 till 22December 2012
Standard Single Room at US$ 122
Standard Double Room at US$ 135
Grand Suite at US$ 187
Executive Suite at US$ 215
Ambassador Suite at US$ 305
Family Suite at US$ 390
Royal / Emiri Suite at US$ 1090
High Season:
From 15 June 2012 till 31 July 2012
From 01 September 2012 till 15 September 2012
From 26 October 2012 till 03 November 2012
From 23 December till 02 January 2013
Standard Single Room at US$ 150
Standard Double Room at US$ 160
Grand Suite at US$ 190
Executive Suite at US$ 210
Ambassador Suite at US$ 350
Family Suite at US$ 470
Royal / Emiri Suite at US$ 1210
Above rates are net of all taxes & service charge on Bed & Breakfast Basis
Hurry Book Takaya Suite Hotel Now!
For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Dubai Office: + 971 4 286 8759
Lebanon Furnished Apartments Hot offers 2012: Book Le Dix Hotel Beirut from 11,000 US$
Raouche Furnished Apartment Best Rates – Le Dix Hotel – Lebanon
Enjoy Lebanon Fall /Spring / Summer Furnished Apartment Hot Deals
Beirut Furnished Apartment Best Prices – Le Dix Hotel, Raouche – Lebanon
Beirut Lebanon weekend holidays from 11,000 US$
Just a 7 minutes’ drive from Beirut International Airport and downtown districts, this 5 star all-suites boutique hotel offers spacious and luxurious suites with free Wi-Fi. A 24-hour personal butler will be assigned to each suite.
All suites at Le Dix include a fully equipped kitchen and private dining room. Most come with a hot tub and steam room. Plush furnishings, large window and LCD TVs are also part of each accommodation.
Guests can enjoy French cuisine at the rooftop restaurant. For extra privacy, the hotel staff can also arrange a dinner in the suites.
Relaxing massages and treatments are offered at Le Dix’s Nuxe Spa. It has private treatment rooms, relaxation lounges and offers facials, manicures and pedicures.
01 Night Stay
Royal penthouse Suite (03 Master Bedrooms – 03 Sitting Area) at US$ 14,300
Royal Suite (03 Master Bedrooms – 01 Sitting Area) at US$ 8,580
Presidential Suite (02 Master Bedrooms – 01 Sitting Area) at US$ 5,720
Ambassador Suite (01 Master Bedroom – 02 sitting Area) at US$ 3,575
03 Nights Stay Minimum
Royal penthouse Suite (03 Master Bedrooms – 03 Sitting Area) at US$ 13,200
Royal Suite (03 Master Bedrooms – 01 Sitting Area) at US$ 7,920
Presidential Suite (02 Master Bedrooms – 01 Sitting Area) at US$ 5,280
Ambassador Suite (01 Master Bedroom – 02 sitting Area) at US$ 3,300
07 Night Stay Minimum
Royal penthouse Suite (03 Master Bedrooms – 03 Sitting Area) at US$ 11,000
Royal Suite (03 Master Bedrooms – 01 Sitting Area) at US$ 6,600
Presidential Suite (02 Master Bedrooms – 01 Sitting Area) at US$ 4,400
Ambassador Suite (01 Master Bedroom – 02 sitting Area) at US$ 2,750
Above rates are net of all taxes & service charge on Bed Only
Hurry Book Le Dix Hotel Now!
For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Dubai Office: + 971 4 286 8759
Lebanon Furnished Apartments Hot offers 2012: Book Lahoya Homes Hotel Beirut from 280 US$
Manara Furnished Apartment Best Rates – Lahoya Homes Hotel – Lebanon
Enjoy Lebanon Fall /Spring / Summer Furnished Apartment Hot Deals
Beirut Furnished Apartment Best Prices – Lahoya Homes Hotel – Manara - Lebanon
Beirut Lebanon weekend holidays from 280 US$
A trip to Beirut can only be comfortable and enjoyable with the proper and ideal settings, which is what Lahoya Homes presents to its exclusive clientele. With a wide range of apartments, ranging from one to four bedrooms, Lahoya Homes has made sure of the fact that it will be your home away from home. Furnished with superb taste and fully equipped with all the facilities one may need, guaranteeing your full satisfaction.
Low Season:
From 03 January 2012 till 19 June 2012
From 21 July 2012 till 16 August 2012
From 02 September 2012 till 19 October 2012
From 06 November 2012 till 26 December 2012
One Bedroom Suite at US$ 280
Two Bedroom Suite at US$ 415
Three Bedroom Suite at US$ 605
Three Bedroom Suite with office at US$ 660
Four Bedroom Suite at US$ 825
Penthouse Four Bedroom ( 450 sqm)at US$ 2090
High Season:
From 20 June 2012 till 20 July 2012
From 15 August 2012 till 01 September 2012
From 20 October 2012 till 05 November 2012
From 25 December till 05 January 2013
One Bedroom Suite at US$ 390
Two Bedroom Suite at US$ 585
Three Bedroom Suite at US$ 850
Three Bedroom Suite with office at US$ 990
Four Bedroom Suite at US$ 1125
Penthouse Four Bedroom ( 450 sqm)at US$ 3025
Above rates are net of all taxes & service charge on Bed Only
Hurry Book The Lahoya Homes Hotel Now!
For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Dubai Office: + 971 4 286 8759
Lebanon Furnished Apartments Hot offers 2012: Book Lahoya Garden Hotel Beirut from 365 US$
Manara Furnished Apartment Best Rates – Lahoya Garden Hotel – Lebanon
Enjoy Lebanon Fall /Spring / Summer Furnished Apartment Hot Deals
Beirut Furnished Apartment Best Prices – Lahoya Garden Hotel – Manara - Lebanon
Beirut Lebanon weekend holidays from 365 US$
Elaborately furnished, bearing the smallest details in mind, Lahoya Gardens is a mix of luxurious and modern designs, with a comfortable setting giving an extremely agreeable environment. Nestled in quiet street just meters away from the sea, Lahoya Gardens allows you to experience the comfort of a luxurious setting with delicate and calm surroundings.
Low Season:
From 03 January 2012 till 19 June 2012
From 21 July 2012 till 16 August 2012
From 02 September 2012 till 19 October 2012
From 06 November 2012 till 26 December 2012
Executive (02 Bedrooms Suite) at US$ 365
Presidential Suite (02 Bedrooms, Ground Floor) at US$ 550
Penthouse (03 Bedrooms 07 th Floor) at US$ 935
High Season:
From 20 June 2012 till 20 July 2012
From 15 August 2012 till 01 September 2012
From 20 October 2012 till 05 November 2012
From 25 December till 05 January 2013
Executive (02 Bedrooms Suite) at US$ 500
Presidential Suite (02 Bedrooms, Ground Floor) at US$ 715
Penthouse (03 Bedrooms 07 th Floor) at US$ 1320
Above rates are net of all taxes & service charge on Bed Only
Hurry Book The Lahoya Garden Hotel Now!
For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Dubai Office: + 971 4 286 8759
Lebanon Furnished Apartments Hot offers 2012: Book Lahoya Suites Hotel Beirut from 910 US$
Manara Furnished Apartment Best Rates – Lahoya Suites Hotel – Lebanon
Enjoy Lebanon Fall /Spring / Summer Furnished Apartment Hot Deals
Beirut Furnished Apartment Best Prices – Lahoya Suites Hotel – Manara - Lebanon
Beirut Lebanon weekend holidays from 910 US$
Considered a landmark thanks to the beautiful yet modern exterior architecture of the building, Lahoya Suites is located on the prestigious Corniche of Beirut, boasting magnificent panoramic views of the Mediterranean Sea, as well as the gorgeous snow-capped mountains of Lebanon.
Designed for royalty, these suites are all lavishly furnished with the utmost luxury in mind, fully equipped with all necessary facilities, giving it a residential aspect. While some guests enjoy having an open air balcony, with an extended living room, others prefer a smaller cozier environment. Catering to different tastes and desires, each suite exquisitely designed to be unique, and as a guest, one will have an array of suites to choose from.
Low Season:
From 03 January 2012 till 19 June 2012
From 21 July 2012 till 16 August 2012
From 02 September 2012 till 19 October 2012
From 06 November 2012 till 26 December 2012
Diplomatic Suite (03 Bedrooms with Balcony) at US$ 910
Presidential Suite (03 Bedrooms Panoramic without Balcony) at US$ 1210
Royal Suite Panoramic Balcony) at US$ 1375
Penthouse (02 Bedrooms Panoramic) Floor 14 at US$ 1537
High Season:
From 20 June 2012 till 20 July 2012
From 15 August 2012 till 01 September 2012
From 20 October 2012 till 05 November 2012
From 25 December till 05 January 2013
Diplomatic Suite (03 Bedrooms with Balcony) at US$ 1375
Presidential Suite (03 Bedrooms Panoramic without Balcony) at US$ 1650
Royal Suite Panoramic Balcony) at US$ 1870
Penthouse (02 Bedrooms Panoramic) Floor 14 at US$ 2180
Above rates are net of all taxes & service charge on Bed Only
Hurry Book The Lahoya Suites Hotel Now!
For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Dubai Office: + 971 4 286 8759
Lebanon Furnished Apartments Hot offers 2012: Book Regent Palace Hotel Aley from 135 US$
Aley Furnished Apartment Best Rates – Regent Palace Aley – Lebanon
Enjoy Lebanon Fall /Spring Furnished Apartment Hot Deals
Aley Furnished Apartment Best Prices – Regent Palace Aley – Lebanon
Aley Lebanon weekend holidays from 135 US$
Rates are valid Till 30 May 2012
One Bedroom Apartment at US$ 135
Two Bedrooms Apartment A at US$ 158
Two Bedrooms Apartment B at US$ 168
Two Bedrooms Apartment C at US$ 192
Three Bedrooms Apartment at US$ 270
Above rates are net of all taxes & service charge on Bed Only
Hurry Book Regent Palace Hotel Aley Now!
For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Dubai Office: + 971 4 286 8759
Lebanon Hotels Hot offers 2012: Book One To One Hotel Dhour Choueir from 95 $
http://www.bookingsecure.com/hotel/ Dhour Chouier Hotels Best Rates One to One Hotel – Lebanon
Enjoy Lebanon Fall /Spring / Summer Hotels Hot Deals
Dhour Chouier Hotels Best Prices – Platinum Hotel , Tyre – Lebanon
Dhour Chouier Lebanon weekend holidays from 95 US$
Situated in the mountains in Beirut’s picturesque Dhour Chouier, this hotel offers spacious, modern rooms and easy access to both the beach and local ski slopes. Private parking is free.
One to One’s stylish rooms offer balconies with mountain or valley views. Each is equipped with an LCD TV, air conditioning and en suite bathroom. Room service is available throughout the day.
Mediterranean cuisine and afternoon tea are served at Resto!. Guests can enjoy coffee and fresh pastries at T-Garden. ATV tours and horseback riding can be arranged directly at the One to One’s tour desk.
One to One Hotel Dhour Chouier is situated only 34 km from bustling downtown Beirut. Rafiq Hariri International Airport can be reached with a 1 hours’ drive.
Low Season
From 19 September 2012 till 22 December 2012
Superior Room at US$ 95
Deluxe Room at US$ 115
Junior Suite at US$ 220
Executive Suite at US$ 315
High Season
From 01 June 2012 till 18 September 2012
From 23 December 2012 till 03 January 2013
Superior Room at US$ 115
Deluxe Room at US$ 135
Junior Suite at US$ 260
Executive Suite at US$ 360
Above rates are net of all taxes & service charge on Bed & Breakfast Basis
Hurry Book One To One Hotel , Dhour Choueir Now!
For more information:
email: resa@pro-tours.com
Phone: + 961 4 400 000
Fax: + 961 4 400 001
Dubai Office: + 971 4 286 8759
Would you honestly take off on the spiel above? Can you see yourself talking to a real client face-to-face and saying, "We offer Wherever in Wherever and can find you many apartments, villas, and houses in Wherever"? I don't think so. Tips for Writing In Natural Language 1) Vary your keywords/phrases. For example, if a keyphrase you particularly want to target is "14k gold jewelry" consider also using keyphrases like "14k gold watches" or "gold wedding bands" or others along those lines. This will give you a variety of phrases within your copy. 2) Read it out loud. When you read your copy out loud you'll get a better sense of whether it sounds unnatural. If you wouldn't say, "We make 14k gold jewelry and have made 14k gold jewelry for 10 years. If you need 14k gold jewelry just view our catalog" out loud, then don't put it in your copy, either. 3) Break up keyphrases. As searchers get more knowledgeable about finding what they want in the engines, they use longer and longer search queries some of which just don't make any sense. For instance, I recently had to use the phrase "real estate Pittsburg downtown" when writing a page of SEO copy. Since this search string was not easily worked in as that exact phrase, I broke it up. One sentence I used it in said: "When looking for commercial real estate in Pittsburg check the downtown listings first for exceptional locations and prices." The words are still in the same order with minor breaks in between. When you can't use a phrase "as is" this is a very viable alternative. Keep in mind the direction search engine optimization is taking. The closer you can get to writing in natural language, the better off you'll be. It only makes sense to create a site now that will last through the long haul. Especially when that site will have a better chance of favorably appealing to the engines and your visitors. by Karon Thackston © 2004
http://www.copywritingcourse.com/keyword
About The Author
Karon is author of “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy).” Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. http://www.copywritingcourse.com/keyword IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX: Karon is author of “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy).” Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language with this insightful e-report.
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