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Does Your Copy Look "fake" To The Search Engines?
Does Your Copy Look "Fake" To the Search Engines?
by: Karon Thackston From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their search engine copywriting. Supposed formulas, saturation levels, and other mysterious concoctions have been developed to help us outsmart the engines. However, what we should have been doing all along was writing for the visitor first and the engines second. Why? Because creating a site that's loved by visitors is a prime factor in linking, ranking, and marketing as a whole. As the engines make great strides with more personalized and efficient searches (such as semantic search) natural search engine optimization writing is even more important. Rather than just indexing the copy on your site, engines are learning to "understand" what a page is about. The ironic thing is, as the search engines get more complex the "formula" for SEO copywriting is actually getting more simple. Write Naturally In the future, search engines will be looking for Web pages that reflect a natural tone with the copy. Is it obvious that keyphrases are being shoved in wherever possible? Does every headline/sub-head, image tag, and comment tag have a keyphrase included? Does the copy sound fake, unnatural, and stiff? If so, then spiders and bots will recognize it and possibly flag it as something to be wary of. Take a look at this lovely piece of copy I found while surfing just the other day. (I've replaced the keyphrases used in the original copy with the word "wherever" so as not to embarrass the site owner.) Wherever Holiday Rentals Holiday rentals in Wherever for holidays in Wherever Wherever directly from the owners. Rent a holiday villa in Wherever or perhaps a 2-6 bedroom apartment in Wherever. Wherever vacation rentals for holidays in Wherever are easily located by searching the Wherever Holiday website. Wherever offer holiday apartments in Wherever and holiday villas. Find accommodation in Wherever by clicking on the Wherever map or the active links. You will then see holiday rental apartments, villas and townhouses in stunning Wherever accommodation. Let's suppose someone walked into your travel agency and asked for help. You would most likely ask what they were looking for. They would reply, "Holiday rentals in Wherever. What can you show me?"
Going To The Florist In Morat
Great post with lots of pictures of the trip to the florist shop.
We got up insanely early on Saturday to start running errands for our wedding. First stop was the village of Morat, which is next to our Ceremony location, in order to meet with the florist. But before we could do that, before we could function, we needed breakfast.
Click through for more great pictures.
Read more: Saturday, A trip to Morat, an overload of photos
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A Manly Valentine's Post
A manly view on Valentine's Day.
Is Valentine?s Day mainly a day where the menfolk should plan a special evening for his woman or should it be a joint venture?
Read more: A Manly Valentine’s Post….
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V-Day Rant
Which floor is that on again:
So...since Valentine's Day is very nearly over, I thought I would post some thoughts about this holiday that I received from a friend of mine. His wife was very careful to assure me that "he doesn't really hate society" which made me laugh even harder.
Read more: V-Day Rant
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Off To The Mountains
Sleeping bags make great Christmas presents for your friends who camp.
As soon as Sebastian finishes getting his guns organized, we?re off to our now annual winter camping trip. This time we?re staying two nights instead of one. However, we?re much better off this year thanks to the ever so thoughtful Christmas gift of a 2-person -25 degree sleeping bag.
Read more: Off to the Mountains
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Lapse Of Luxury
A birthday present that puts you to sleep.
My husband noticed the sense of serenity oozing out of me. The price tag on those beds is over $3000. Needless to say, owning one of them - even the cheapest model - is out of the question. To buy one wouldn?t be a matter of mere extravagance, but one of financial irresponsibility. The pillows, on the other hand, wouldn?t require taking out a second mortgage on our house. So when my husband offered to buy me one as a belated birthday gift, I didn?t even hesitate.
Read more: Lapse of Luxury
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On Glam Wines
A fun look at wines that make great gifts, and better drinking.
Whether it?s an exquisite antique or super limited-production bottle of wine, a rare thing is a glamorous thing, without a doubt. In terms of rare wines, there are few more hard-to-find (or afford) than top Bordeaux from the superb 1961 vintage. Few mere mortals will ever have the opportunity to sample the wildly rare 100-point-scoring 1961 Château Latour Pauillac, a brooding Cabernet Sauvignon-based beauty that prompted Wine Spectator to rhapsodize, ?Got to love this?Will it age forever??
Read more: Guest Blogger: Courtney Cochran of HipTastes on Glam Wines
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"You Just Ruined My Life!"
If you're buying a special wedding gift, try to order early!
I also had a customer call wanting to order a book for a friend?s wedding that was about a week away. She thought that it would be a great wedding gift. We are, in fact, out of stock of the particular book she was seeking. When I broke the devastating news to her, she replied with ?Well, you just ruined my life!? I almost couldn?t believe my ears. This one book that she wanted to get a friend, the wedding was a week away mind you, was not available and that just ruined her life.
Read more: “You just ruined my life!”
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Eco-Pretty Jewelry
If you're looking for eco-friendly jewelry gifts, check out the Palma Collection.
I had the great fortune recently to receive two lovely eco-fashion necklaces from The Palma Collection. They are a small eco-friendly company located in San Diego, California that sells stunning and unique eco-friendly women?s accessories made from the nut of a rare palm tree in South America. The nuts (aka vegetable ivory) are harvested seasonally and only after they fall from the tree. They are also completely non-toxic. These necklaces are proof positive that green fashion can be beautiful and sexy.
Read more: Eco-Pretty Jewelry: The Palma Collection
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Diamonds Are A Big Guy's Best Friend
If you know an NBA player, maybe a nice necklace gift is in order.
But what is really strange to me is how these big tough basketball players were all robbed of very expensive jewelry. I don?t mean to sound old-fashioned, but what are big, tough guys doing with +$100,000 custom made necklaces? I guess if you?re 6-foot-10, you can get away with wearing whatever you please, at least until someone else decides they want to take it from you. Here?s the story:
Read more: Diamonds are a Big Guy’s Best Friend
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Married To My Sweetheart
Flowers make a great gift, even after 36 years and surgery.
I mentioned that I?m in trouble; Lucy was steamed when she found out I drove the truck, anywhere. I had sense enough to have the folks at the dealership take me home in their courtesy shuttle. The young man recognized me since I make keys for these folks and have for years. I had him take a slight detour past my favorite florist, Flowers by Lois, where I picked out a visually pleasing table decoration for Lucy to see when she got home. I still had to listen Lucy?s tongue lashing for having taken such a risk; getting out in Houston?s traffic so soon after surgery. I can put up with her being angry; it means she still loves me, enough to remain married to me all these years.
Read more: 36 Years Married to my Sweetheart
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Cat Art
If you need Christmas gift ideas for your cat loving friends, click through for more pictures!
4. The painted wooden cat statue was another Christmas gift.
Read more: Thursday Thirteen: cat art
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Leaving The Gym
A blogger quits her job at the gym, and gets gift certificates from grateful clients.
Other women slipped me their business cards and told me to call them if I needed anything. Other women called me and asked me how I was and if they (the management) had mistreated me. Still others called me up and invited me to bar-be-ques that would be held in my honor. I received letters and note cards and little gift certificates from women who just wanted to tell me how lovely I was and how much I had helped them while I was there. They urged me to keep in touch with them and to let them know if I was going to be in the area and we ?could do lunch? and just ?catch up.?
Read more: untitled/too good to name
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Vegan Gift Baskets
Liz Lovely has great vegan gift baskets.
Liz Lovely is a vegan bakery located in Vermont. They've already been recognized by famous people like PDiddy who chose Liz Lovely cookies for his gift baskets. There's a rumor going around that they're going to be involved in a major TV show too, but I don't want to ruin any potential surprise there. I'll be sure to post when it happens.
Read more: C is for Cookie
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Gift Giving At The Office
Here is a great gift giving idea for the office.
A business gift of charity is a great way to show appreciation to clients with out overstepping the ethical guidelines of corporate customer relations policies. This may also be a fully tax deductible gift that is above the general $25 IRS maximum for business gifts. Be sure to check with your tax advisor on the details.
Read more: Happy Holidays ? Charity Begins with Business Gift Giving
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Mother's Day Ideas
Is jewelry on your list of Mother's Day gifts?
Here are some great Mother?s Day Gifts Ideas, Mothers Day Jewelry Gifts?This year Mother?s Day falls on May 13th so you go a little over a week to get your things order and shipped so that you get them on time.
Read more: Mother’s Day Ideas
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Would you honestly take off on the spiel above? Can you see yourself talking to a real client face-to-face and saying, "We offer Wherever in Wherever and can find you many apartments, villas, and houses in Wherever"? I don't think so. Tips for Writing In Natural Language 1) Vary your keywords/phrases. For example, if a keyphrase you particularly want to target is "14k gold jewelry" consider also using keyphrases like "14k gold watches" or "gold wedding bands" or others along those lines. This will give you a variety of phrases within your copy. 2) Read it out loud. When you read your copy out loud you'll get a better sense of whether it sounds unnatural. If you wouldn't say, "We make 14k gold jewelry and have made 14k gold jewelry for 10 years. If you need 14k gold jewelry just view our catalog" out loud, then don't put it in your copy, either. 3) Break up keyphrases. As searchers get more knowledgeable about finding what they want in the engines, they use longer and longer search queries some of which just don't make any sense. For instance, I recently had to use the phrase "real estate Pittsburg downtown" when writing a page of SEO copy. Since this search string was not easily worked in as that exact phrase, I broke it up. One sentence I used it in said: "When looking for commercial real estate in Pittsburg check the downtown listings first for exceptional locations and prices." The words are still in the same order with minor breaks in between. When you can't use a phrase "as is" this is a very viable alternative. Keep in mind the direction search engine optimization is taking. The closer you can get to writing in natural language, the better off you'll be. It only makes sense to create a site now that will last through the long haul. Especially when that site will have a better chance of favorably appealing to the engines and your visitors. by Karon Thackston © 2004
http://www.copywritingcourse.com/keyword
About The Author
Karon is author of “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy).†Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. http://www.copywritingcourse.com/keyword IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX: Karon is author of “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy).†Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language with this insightful e-report.
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